Customers and Employees Deserve Great Content

My 18 years in corporate communications, intranet management, training, and change management with a Fortune 500 company have equipped me well to take on that project you’ve been trying to get off your desk for months!

In addition to robust editorial and communications skills, my strengths include strategic planning, channel management, project execution, change impact planning, and connecting across business areas. I’m comfortable with internal communications and publishing processes for topics from workplace engagement to technology implementation.

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Project Catalog

Here’s a look at the type of corporate editorial and communications work I’ve done. Also see my full bibliography.

Intranet Migrations
Internal Print Publications
Internal News Sites
Strategic Communication Planning
Key Messages
Change Management

Career Highlights

  • Merged two corporate intranet sites into one while migrating to state-of-the-art platform. Developed improved taxonomy drawn from user input. Designed and implemented governance process across departments and channels.
  • Conceived and executed successful yearlong change management campaign to transition the workforce from its venerable intranet to the Digital Commons, a $3.2 million large corporate project. Migrated 106 sites and created a community of curators for intranet sustainability.
  • United employee and field editorial teams into a single group with standardized practices and a sustainable talent model. Guided multi-channel content planning across audiences.
  • Led relaunch of the Columns flagship corporate print publication in monthly format, overseeing production and change management. Earned IFCA Award of Excellence.
  • Launched and moderated Facebook group for corporate retirees; close to 40% of all retirees joined in first year.

Services

Content creation: Pulling together content from a variety of sources, refining it and fine-tuning it to suit the intended audience and channel.

Content editing: Addressing issues of clarity, pacing, and completeness in a provided manuscript. Print or digital, including marketing collateral, intranet content, guidebooks, and training materials. Final draft includes a check for proper formatting, internal consistency, grammar, spelling, and adherence to style. Can include routing for internal approval and consolidating stakeholder feedback.

Content strategy and website management: A wide spectrum of services from channel strategy, website planning and card sorts to site migrations and content editing, formatting, and publishing.

Internal and external communications: Developing and/or executing a communication plan designed to support a given business objective.

Change management: Using your preferred methodology (ADKAR, Prosci, etc.) to produce and execute a change plan including impact analysis, risk log, and change strategies for various affected groups.

Manuscript review: High-level editorial review of nonfiction or fiction book-length manuscripts prior to submission to agents, publishers, or self-publication.

“Sue has an unparalleled passion for her work, evident in every project she undertakes…. She consistently delivers results that exceed expectations.”

Dee Johnson,
Asst. Dir. Strategic Communication at
Northwestern Mutual